Aerial twilight view of strategic land parcels in Qatar's growth corridors

Real Estate

Mixed Use

Strategic Overview

Mixed-Use Development as Economic Infrastructure

Mixed-use real estate represents the apex of Q Prime Holding's development capabilities. Unlike single-use assets, mixed-use projects demand simultaneous mastery of residential tenant psychology, retail footfall engineering, commercial workplace design, and hospitality operations — all within a unified urban design framework that must function as a coherent district from day one.

Our master-planning methodology treats each development as an integrated economic ecosystem. We calibrate asset-class ratios — typically 40% residential, 30% commercial, 20% retail, 10% hospitality — to ensure cross-subsidization, diversified revenue streams, and resilient occupancy across market cycles. This approach de-risks capital deployment while maximizing land value extraction.

Selected Developments

Selected mixed-use
developments.

Explore selected projects and assets representing Q Prime's participation in integrated real-estate development.

Qatar PPP Schools Program — Lusail
Integrated Development / Lusail

Qatar PPP Schools Program

The Qatar Public Private Partnership (PPP) Schools program is one of the country's largest educational infrastructure initiatives, developed in partnership with the Ministry of Education and Higher Education to strengthen Qatar's national education ecosystem. The portfolio comprises 14 state-of-the-art schools with a combined capacity of more than 10,000 students, designed to deliver high-quality learning environments that support academic excellence and community growth. Qatar Public Private Partnership Schools is a landmark national education initiative delivered in partnership with Qatar's Ministry of Education and Higher Education, providing modern, future-ready learning environments that expand educational capacity and support the country's long-term human capital development.

Use Mix
Education · Commercial · Public Realm
Q Prime Role
Investment · Development · Ownership
Status
Development
Mall of Qatar — Doha
Residential-Led / Doha

Mall of Qatar

Mall of Qatar is a landmark mixed-use retail destination under development management by Assets Group, bringing together world-class shopping, dining, entertainment, and leisure within one of the largest malls in the region. Spanning over 500,000 sqm of built-up area with 200,000 sqm of gross leasable space, the destination features 458 retail outlets, 87 food and beverage venues, and over 7,000 parking spaces, creating a vibrant environment for visitors of all ages. Mall of Qatar is one of the region's premier retail and lifestyle destinations under development management by QPrime Group, offering world-class shopping, dining, entertainment, and family experiences in the heart of Qatar.

Use Mix
Residential · Retail · Supporting
Q Prime Role
Investment · Ownership
Status
Completed
The Tilal project — Doha
Mixed-Use / Oman

The Tilal project

The Tilal project is located in Muscat and is considered one of the leading projects in the Sultanate of Oman. The development includes a shopping center, office spaces, serviced apartments, and residential apartments. The project is designed to integrate these facilities, providing for family leisure tourism needs and offering a sophisticated shopping and working environment. It spans 77,000 square meters and is situated in a prime location in the Al Khuwair area of Muscat.

Use Mix
Residential · Commercial · Administrative
Q Prime Role
Investment · Development · Ownership
Status
Active
Al Maha Island Lusail — Doha
Commercial-Led / Doha

Al Maha Island Lusail

Al Maha Island Lusail is a premier waterfront lifestyle and entertainment destination under development management by QPrime Group, designed to create exceptional experiences for residents and visitors alike. Spanning more than 230,000 sqm of built-up area, the destination welcomes over four million visitors annually and features a curated collection of international restaurants, premium leisure attractions, and vibrant public spaces overlooking the Lusail waterfront. A landmark waterfront lifestyle destination under development management by Assets Group, bringing together world-class dining, entertainment, and leisure experiences in one of Qatar's most vibrant destinations.

Use Mix
Commercial · Retail · Administrative
Q Prime Role
Investment · Development
Status
Development
Al Rayyan Hotel — Doha
5 stars hotel / DOHA

Al Rayyan Hotel

AlRayyan Hotel Doha, Curio Collection by Hilton is a contemporary urban luxury hotel under development management by Assets Group, combining Hilton's distinctive Curio Collection hospitality with exceptional comfort and convenience. The hotel features 201 elegantly appointed guestrooms and suites, three restaurants, a wellness centre, outdoor swimming pool, and dedicated leisure facilities designed for both business and leisure travellers. n upscale urban hotel under development management by Assets Group, offering contemporary hospitality, premium amenities, and direct access to Mall of Qatar.

Use Mix
Residential · Commercial · Administrative
Q Prime Role
Investment · Development · Ownership
Status
Active
Al Ghubra North — Doha
A Contemporary Mixed-Use Development / OMAN

Al Ghubra North

Located in the established district of Al Ghubrah North in Muscat, this mixed-use development seamlessly integrates residential living with commercial and retail offerings in a single destination. The property comprises 61 residential and commercial units, thoughtfully designed to serve both residents and businesses while providing convenient on-site parking. Positioned within one of Muscat's most connected urban corridors, the development benefits from excellent accessibility to Sultan Qaboos Street, Muscat International Airport, and the city's key commercial centres. With its modern architecture, flexible mix of uses, and strong investment fundamentals, the asset offers an attractive opportunity for long-term value creation while supporting the continued growth of one of Muscat's most established mixed-use neighbourhoods.

Use Mix
Commercial · Retail · Administrative
Q Prime Role
Investment · Development
Status
Development

Tenant Ecosystem

Curated Tenancy. Proven Demand.

Our mixed-use developments attract institutional-grade tenants across all four asset classes, creating self-reinforcing demand loops.

Residential

Mix of Qatari families, expatriate professionals, and corporate housing providers. Average household income: QAR 35,000/month.

Qatari Diar LivingDoha Corporate HousingLusail Residences

Commercial

Multinational corporations, government agencies, and professional services firms. 78% of GLA leased to investment-grade counterparties.

Global Energy Co.Gulf Advisory GroupMinistry Services

Retail & F&B

Curated mix of international brands, regional franchises, and local F&B concepts. Anchor tenants include a leading international department store and a regional F&B group.

Marina GalleriaSouq CollectiveDoha F&B Group

Hospitality

International hotel operators and serviced apartment brands. Management agreements typically 10-year terms with performance-based fee structures.

Continental HotelsWest Bay Suites
Q Prime residential architectural detail

Sustainability

Dense, Efficient, Regenerative

Mixed-use developments inherently reduce carbon intensity per capita through shared infrastructure, reduced transport demand, and integrated energy systems. Q Prime amplifies these advantages through targeted sustainability investments.

Carbon-Integrated Design

Shared district cooling, centralized waste management, and integrated solar PV across all four asset classes reduce per-SQM carbon intensity by 42% versus equivalent single-use developments. GSAS 3-Star minimum certification.

View Carbon Audit Methodology →

Urban Placemaking

Our mixed-use developments include publicly accessible plazas, pedestrian promenades, and community facilities that serve residents, workers, and visitors alike. These spaces are designed by landscape architects and programmed with cultural events.

Placemaking Guidelines →
Alrazah Holding

تم ترخيص شركة كيو برايم القابضة ذ.م.م من قبل هيئة مركز قطر للمال في 6 ديسمبر 2021، بموجب رقم مركز قطر للمال 01429.

Contact

Ooredoo Tower (Building 14), Al Dafna Street (Street 801), Al Dafna (Zone 61), Doha, Qatar
+974 4499 8877
+90 530 295 5886
info@qprimeholding.com

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